Actually, the proper syntax is probably "So, help me..."
The issue at hand is my podcasts. They aren't selling. I'd like your opinion as to why.
For those who haven't been to the part of me website that deals with podcasts, take a quick look at www.missionbased.com/buypodcasts.htm and you'll see the deal, the range of topics, etc. If you like, you can download the free sample podcast and listen to it.
I developed the podcasts last fall and winter, in response to literally hundreds of requests over the years for tapes and CD's of my lectures. I tested the format and sample podcast with about a dozen nonprofit execs and board members, and asked for feedback (all was very, very good) and suggested pricing...the average was $10 each. I thought that a bit high. As my tech son says, "The diference between free and $1 is huge online, but the difference between $1 and $5 is not much". We started at $7.50 each. And did badly.
I added free powerpoints so that people could look and listen at the same time. I sent out emails to my newsletter list, and included postings on new topics here and in my newsletter.
After the first two months, I cut the price to $4 each and sales rose, for a minute or two. Given the fact that each podcast takes about 6 hours to script, record, mix, create the powerpoint and post on Yahoo, $4 seemed a steal.
Apparently only to me.
Sales were up a bit, but very intermittent.
So, let's look at the numbers for the six months ended April 30:
Free podcasts downloaded: 366
Paid podcasts purchased: 35
Not exactly a revenue stream...more a seepage.
And, during the past two months (March and April) the buypodcasts.htm page has recorded 2700 hits, so the traffic is there...
So here's where you can help. Why are sales so slow? Here are some thoughts that have occurred to me, and I'm sure you'll have better ones:
1. In a $.99 ITunes world, the price should be lower.
2. I'm ahead of the tech curve--most people who are nonprofit managers are over 40--and they don't know from podcasts. (In truth, I did have a couple of people say that (despite the clear disclaimer on the website) that they didn't own an Ipod and thus couldn't listen to them.)
3. My topics aren't the right ones.
4. The podcasts are terrible.
As I said, please go to www.missionbased.com/buypodcasts.htm and download the free podcast. Take a listen, and tell me what you think, and what you advise. As someone who has spent his life helping nonprofits, this seems like a good match. As a marketing guy, obviously what people seem to need (and ask for) isn't what they want.
Any ideas, suggestions, etc. are really, really welcome.