Actually, the title is just my attempt at lame seasonal humor.
The reason to watch--not really watch out--- is that there is actually a bit of good media coverage of nonprofits during our season of asking...the holidays.
Newsweek (December 10, 2006) columnist Jane Bryant Quinn has a very solid column on ways for donors to check you out...and why they should. But, unlike so much media, she talks about the shortcomings of the online watchdogs. A good piece.
See it here: "Giving Freely--and Wisely"
And, if you want to feel richer (or more guilty) about your nonprofit salary, go to the Global Rich List. You type in your salary and find out how you stand up against the rest of the world. Ugh.
Reminded me of a factoid I saw three years ago that, at that time 1/2 the population of the world had yet to make its first phone call....There is SUCH a Rich/Poor split on the planet.
So give something somewhere....