I'm in Seattle (one of my three favorite American cities) doing a two day session on staff recruitment and retention. Much of our talk is about engaging employees in their work, hiring character first, and many of the things that regular readers know I believe in in workplaces.
Two key books to help you retain more staff:
The Three Signs of A Miserable Job, by Pat Lencioni
Now, Discover Your Strengths, by Marcus Buckingham
That said, much of the discussion has moved around the power of video on websites to tell the mission story, to show what a particular job is about to potential applicants, to focus on giving opportunities. Again, regular readers know I believe in video and that YouTube has lowered the bar on the need for the highest cost highest end video.
But you still need people who know what they are doing. You need talented videographers, and then to share their product. Here's a link to an article on TechSoup about just this issue.
Want to see some examples? Go to the 2008 DoGooderTV awards site. You'll see the power of this medium.
Who to use to help you? One good source is a company that is dedicated solely to nonprofits: GoodEye Video. You can check out their website...I'm impressed with their work.
The old adage that a picture is worth a thousand words is even more true for video....give it some thought, and see what may be the best use for your organization.