Really interesting paper (thanks to Cheryl Taylor for the headsup) from University of Massachusetts Dartmouth's Center for Marketing Research entitled "Blogging for the Hearts of Donors: Largest US Charities Use Social Media". It's well worth the read.
The paper discusses the use of Web 2.0 applications in fundraising and community awareness work. From the promo page for the paper"
" This research proves conclusively that charitable organizations are outpacing the business world in their use of social media. Seventy-five percent of the charitable organizations studied are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. More than a third of the organizations are blogging. Forty-six percent of those studied report social media is very important to their fundraising strategy."
Good reading for anyone who is thinking about NOT increasing their online presence.