My post on whether wants matter drew a really good comment from Nedra. It was, frankly, better said than my answer, and pointed out clearly the difference between simple education and a mix of education and marketing to get the work done. A shoutout to Nedra!
I had a scary call last night: "Hi I'm from _____, a professional fund-raising firm helping our brave disabled veterans get better accessibility in public buildings."
Huh? Repeat after me...A...D...A....
I said: "Oh, that sounds important, tell me more..."
The marketer thought she had me hooked and went on enthusiastically about making federal buildings and hospitals more accessible and how the money would go to influence congress.
Once she was done, I asked: "Have you ever heard of the Americans With Disabilities Act?"
Of course, she hadn't. I said:
"In 1991 there was sweeping change in federal law that required all the accessiblity you see today: curb cuts, wheelchair ramps, automatic doors, accessible rooms in hotels, etc."
I mentioned that I've been overseas on crutches within the past two years, and we are light years ahead of the United Kingdom...and THEY are pretty advanced in this area compared to the rest of the world. Then I said:
"So what exactly is your group doing, if this law is already in place, enforced, and effective?"
She hung up.
What a great example of scam fund-raising. Put "disabled" and "Veterans" together and you KNOW people are going to open their hearts and wallets.
And, of course, the saddest part is that there ARE real unmet needs for our disabled vets. That's why the Intrepid Fallen Heroes Fund, and other great organizations have sprung up to support the vets in ways that the Veteran's Administration won't (which is another whole disgrace).
I both need and want more responsible fund raising....