Tuesday, December 06, 2005

Online Donations

We all know that online donations are growing, and I have long recommended to all of my clients to have the ability to accept donations both by credit card and PayPal. Of course, there are numerous providers who process donations, and lots of software that tracks it. So where to start.

As always, start with TechSoup. Their current newsletter highlights a set of articles on selecting a good online donation tool. http://www.techsoup.org/howto/articles/funding/page4172.cfm will get you there.

Take a look, and make sure that you consider taking donations online, and if you do, in upgrading your donation interface. I saw one last night that only let me give $10, $25, or $50. Really. No more, no different.....silly.


Michael Stein said...

The point about flexibility in donations is important. Another bit of flexibility some of our clients have had us build is to incorporate a targeted donation opportunity as the user is about to close out a bit of more routine ecommerce. For example, after registering your kid for YMCA summer camp, we ask for a donation to help families who are having trouble sending their kids to camp.

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